Cambridge Cognition asked us to help them communicate the results from their clinical dementia tests in a clear, visual way.
We produced a series of animations and overlays, whereby a line-up of mannequins represents the subject’s peers (by age, sex) and the highlighted one represents the subject themselves. Crucially, before the test begins, the subject is asked to estimate where on this line-up they think they will score, and after the clinical tests they are shown both their original estimate, and their actual score. This gives the subject a clear indication of how they have performed relative to their own expectations, and relative to their peers. The clean, simple visuals engage and inform the subject, with no need for numbers, graphs, etc.
BBC News have run a feature on the 10-minute dementia test online here.